The marketing of electronic products and marketing innovation is what generates the revenue, although most operations are spending 80% of their budgets simply maintaining the current infrastructure.
The pace of electronic commerce is accelerating daily, although most operations are struggling only to stop.
Merchants and merchants are extremely frustrated, spending more time chasing external suppliers and internal IT organizations than marketing and marketing their own businesses.
So in 2004, we set out to find it. The vision, then and now, was clear: bring to market an enterprise-class e-commerce solution that would put more power and innovation in the hands of merchants and at the same time eliminate the technical costs, risks and complexities of running an operation of electronic commerce. . We took what we knew of a great commercialization of electronic commerce (our founders have been in electronic commerce since 1994) and we applied the then emerging advances in the architecture of software as a service and the computation of dynamic grid. Then we work hard. We stay up late. We drank a lot of coffee. And, finally, at the end of 2005, we delivered the first e-commerce platform for companies under market demand.
With Talbots eCommerce, our customers spend more time leading with marketing and marketing. They have total control over their site, make changes and launch new shop windows whenever they wish. They spend more time developing their own proprietary innovations (rather than creating commodity functionality). They receive new software updates from Talbots continuously. And never worry about uptime, availability and site security.

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